WedMeGood
Redesigned the mobile app interface to enhance the user experience
WedMeGood, one of India's largest wedding planning platforms, connects vendors with couples, offering targeted marketing and lead generation opportunities.
With more than 60% of their revenue being generated by vendor fees on the WedMeGood for Business mobile apps, and the evolving needs of wedding vendors and businesses, WedMeGood embarked on a transformative journey to enhance its business platform.
The Opportunity
The existing platform launched in 2018 was outdated and lacked intuitive features, resulting in user dissatisfaction and limited engagement.
With the growing demand for digital solutions in the wedding planning industry, there was a significant opportunity to revamp the platforms to meet the evolving needs of vendors and improve overall business performance.
The Goal
Launch an updated version of the vendor app with improved usability, while building a community for increased user engagement.
The community will enable vendors to browse other vendors, find inspiration and tag other vendors in their projects encouraging interaction and collaboration, ultimately increasing user engagement with the app.
User Outcome
Vendors enjoy a more intuitive platform, streamlining lead and profile management while facilitating effective communication, resulting in increased satisfaction and loyalty.
Business Outcome
The revamp drives higher retention, engagement, conversion rates, and competitive advantage, bolstering WedMeGood's brand reputation as a leader in the Indian wedding planning industry.
The Approach
I conducted a thorough audit of the app's UI/UX, analyzed competitor benchmarks, and reviewed user feedback from app stores to inform the redesign process, making the app intuitive, functional and easy to navigate.
The Focus
Research uncovered challenges with app navigation, profile updates, and lead management, highlighting the need for streamlined processes. Users struggled with outdated design and sought greater personalization options for their profiles and projects.
Navigation and Profile Management
Difficulties with app navigation, indicating a need for information clarity. Vendors need robust profile management tools for easy updates to portfolio images, service listings, and contact information.
Lead Management
Vendors face challenges in managing leads, including unclear lead details and ineffective lead tracking. Desired features include lead categorization, follow-up reminders, and lead conversion analytics.
Desire for Personalization
Users expressed a desire for personalized recommendations tailored to their preferences, indicating an opportunity to enhance user engagement through customized content.
Minimal and Simple Interface
Users expressed a desire for personalized recommendations tailored to their preferences, indicating an opportunity to enhance user engagement through customized content.
Onboarding Experience
Simplified the onboarding process by breaking it down into easy-to-follow steps.
Dashboard View
Implemented a dashboard to offer users an immediate snapshot of their accounts and prominently showcase crucial information.
Lead Management
Allowing users to efficiently track, categorize, and respond to leads, boosting their conversion rates and business growth.
Project Management
Enabling users to effortlessly manage their portfolios and effectively showcase their services.
Vendor Engagement
Implemented features to enhance vendor engagement, such as browsing for inspiration, tagging others, and discovering top vendors.
The Result
Since the updated app's launch in May 2021, there has been a noticeable increase in user engagement and satisfaction levels, as evidenced by a surge in positive app store reviews and ratings.
